Account Type
Products
one per lineFormat: ASIN,SKU,Description,Portfolio,Group (Description, Portfolio, Group optional)
CSV or Excel with ASIN, SKU, Description, Portfolio, Group columns
Portfolio is optional per product — leave blank if not using {{PORTFOLIO}} in your naming template. Group (e.g. a color family) drives [MPC] campaign splitting.
Campaign Structure & Naming
One campaign per targeting method, per product.
Ad Group Structure only applies under [MPC]. SPC and SKW always use one ad group per product/keyword.
Naming Fields
Used by {{CAMPAIGN_TYPE}} and {{SOURCE}} tokens. {{PORTFOLIO}} comes from the Portfolio column in your Products list. Source is left blank automatically for Auto campaigns. For [MPC] (no single product), {{ASIN}} defaults to "MULTI" and {{DESC}} to "Multi-Product" unless your template avoids those tokens.
Fills templates with Horison's convention and sets splits to "by campaign" so each Match Type gets its own campaign.
{{PORTFOLIO}}
{{ASIN}}
{{SKU}}
{{DESC}}
{{GROUP}}
{{CAMPAIGN_TYPE}}
{{MATCH_TYPE}}
{{SOURCE}}
{{DATE}}
{{PORTFOLIO}}
{{ASIN}}
{{SKU}}
{{DESC}}
{{GROUP}}
{{CAMPAIGN_TYPE}}
{{MATCH_TYPE}}
{{SOURCE}}
{{CAMPAIGN_NAME}}
Leave templates blank to use defaults: SPC_{{ASIN}}_{{GROUP}}_{{DATE}} for campaigns and SPAG_{{ASIN}}_{{GROUP}}_{{MATCH_TYPE}} for ad groups.
Important for [MPC]: your template needs to include {{GROUP}} (or another varying token) somewhere — otherwise every Group's campaigns resolve to the identical name/ID and collide with each other in the bulk sheet. Since {{ASIN}} is always "MULTI" under MPC, {{GROUP}} is usually what actually distinguishes them.
When Auto Targeting is split by campaign or ad group, an extra {{AUTO_GROUP}} segment (CLOSE/LOOSE/SUB/COMP) is inserted automatically right after {{MATCH_TYPE}}.
Under [SKW], each keyword AND match type gets its own campaign — {{MATCH_TYPE}} shows the real match type (EXACT/PHRASE/BROAD), followed automatically by a fixed SKC marker and the literal keyword. {{SOURCE}} is dropped entirely from SKW names (not just left blank).
Product Targeting pools all target ASINs into one shared campaign/ad group by default — {{MATCH_TYPE}} becomes a fixed PAT marker. When you split by targeting type, an extra {{PT_TYPE}} segment (EXACT/EXP) is inserted automatically right after it. {{SOURCE}} is dropped entirely from PAT names.
Important for [MPC]: your template needs to include {{GROUP}} (or another varying token) somewhere — otherwise every Group's campaigns resolve to the identical name/ID and collide with each other in the bulk sheet. Since {{ASIN}} is always "MULTI" under MPC, {{GROUP}} is usually what actually distinguishes them.
When Auto Targeting is split by campaign or ad group, an extra {{AUTO_GROUP}} segment (CLOSE/LOOSE/SUB/COMP) is inserted automatically right after {{MATCH_TYPE}}.
Under [SKW], each keyword AND match type gets its own campaign — {{MATCH_TYPE}} shows the real match type (EXACT/PHRASE/BROAD), followed automatically by a fixed SKC marker and the literal keyword. {{SOURCE}} is dropped entirely from SKW names (not just left blank).
Product Targeting pools all target ASINs into one shared campaign/ad group by default — {{MATCH_TYPE}} becomes a fixed PAT marker. When you split by targeting type, an extra {{PT_TYPE}} segment (EXACT/EXP) is inserted automatically right after it. {{SOURCE}} is dropped entirely from PAT names.
Targeting Types
Auto and Manual (Keyword / Product) targeting always generate separate campaigns — Amazon doesn't allow mixing them in one campaign.
Auto Targeting Groups
Close Match: Keywords closely related to your product · Loose Match: Keywords loosely related · Substitutes: Products that are substitutes for yours · Complements: Products that complement yours
When split by campaign: each campaign's ad groups include all 4 auto-target rows — only that campaign's own type is enabled, the other 3 are created paused so you can flip them on later without rebuilding.
When split by campaign: each campaign's ad groups include all 4 auto-target rows — only that campaign's own type is enabled, the other 3 are created paused so you can flip them on later without rebuilding.
Keyword Targeting
Broad+ submits as regular
broad Match Type to Amazon, but prefixes every word in the keyword with + (e.g. protein powder → +protein +powder) — Horison's modified-broad convention. Gets its own bid and naming label (+broad).Exact: Search term must match keyword exactly, word-for-word
Phrase: Search term must contain the keyword phrase in order
Broad: Search term can contain words in any order, include synonyms
Phrase: Search term must contain the keyword phrase in order
Broad: Search term can contain words in any order, include synonyms
Campaign Settings
Placement Adjustments
0 = no adjustment row. Range: 0-900%. Applied to every campaign generated.
Negative Keywords (optional)
Applied only to Auto, Broad and Phrase ad groups/campaigns — never to Exact-only or Product Targeting.
Negative Product Targeting (optional)
Ad group level only. Applied to Auto and Product Targeting ad groups (never Keyword ad groups).
One ASIN per line. Generates
asin="B07..." expressions (case preserved as typed).